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agence rencontre ile maurice rencontre badoo sedan In less than twenty years, Jack McCollough and Lazaro Hernandez have succeeded in turning their ready-to-wear brand into an American fashion staple. Stemming from the new wave of New York designers, they created Proenza Schouler (the maiden names of their respective mothers) in 2002 and quickly established themselves as the brand to follow across the Atlantic. Well-known for their cutting-edge collections, attention to detail, and iconic PS1 bag, the former Parsons students never cease to amaze. Passionate about contemporary art and pop culture, the two designers are inspired by the world surrounding them, from the streets of New York to the landscapes of Massachusetts. Today, Proenza Schouler is partnering with L’Oreal to create its first fragrance, Arizona, a symbol of longevity for the brand, which will now offer an accessible object that will last over time. We met up with Jack and Lazaro to discover a bit more about this project.
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encontre nas rodovias Jack: How we initially started was when we took a road trip after one of our shows. This was right before we had our first meeting with L’Oreal. We went out west to go see some land art. There are a bunch of artists out there that we’re really into, like James Turrell, Donald Judd, and Walter de Maria. As we were out there, we kind of lost our cellphone service and the office couldn’t get in touch with us. We weren’t distracted by any emails or news. Even Instagram was out of the question. We really properly disconnected and that was such an amazing feeling. We really felt that landscape and got into that spirit. I think it’s something that connects with everybody: the spirit of escape, going back to basics, and getting back in touch with nature. We wanted to evoke all those feelings in this fragrance. We were also collecting all these crystals during the road trip. We brought all those crystals back and showed them during our first L’Oreal meeting. We immediately thought about turning them into a bottle.
prostituee au puy en velay Lazaro: They’re such beautiful objects.
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rencontre fille gentille Lazaro: The crystals were just beautiful to us, they have amazing shapes and crazy colors. It’s just fascinating that Earth creates these insane weird shapes. We like the sculptural aspect of them, it’s more on that level than on the spiritual energy aspect. They’re just beautiful sculptures made by Earth over billions of years… A human can’t design something as beautiful as that. So we started with the crystals for the bottle, designing something related to the spirit. Then, when we were out there, we were looking at cactuses and for us it was a beautiful symbol of femininity. The hard edge with the toughness of the spikes, but also the fragility and the beauty of the white flower growing on top of it. It represents what modern femininity could be. All the things we saw out there tied into the story we were trying to tell. Like Jack said, it was all about disconnecting from the daily noise and tuning in to something a bit more real.
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